Tarot Card Statistics in the US: 2026 Data on Who Uses Tarot
Table of Contents
of US adults say they consult tarot cards at least once a year.
Pew Research Center, October 2024 survey (published 2025)
Tarot use is especially common among younger US adults and LGBT adults. Pew separates occasional use from belief and from reliance on readings for decisions. The figures below come from its October 2024 survey, published in May 2025; they are not a new 2026 poll.
US tarot statistics at a glance
- 11% of US adults reported consulting tarot at least once a year in October 2024.
- 30% consulted at least one of tarot, astrology or horoscopes, and fortune tellers annually.
- About 24% of adults aged 18–29 reported annual tarot use.
- 33% of LGBT adults reported annual tarot use.
- Annual tarot use was 6% at ages 50–64 and 3% at ages 65+.
- Across the three practices, 20% of all adults said their main reason was fun.
- Across the three practices, 10% of all adults mainly sought helpful insights.
- Only 1% of all adults relied a lot on these practices for major decisions.
How many Americans use tarot cards?
In October 2024, 11% of US adults said they consult tarot cards at least once a year. Across astrology or horoscopes, tarot cards and fortune tellers combined, the annual figure was 30%. The separate figures were 28% for astrology or horoscopes and 6% for fortune tellers. These groups overlap and should not be added together.
Tarot use by age and LGBT identity
About 24% of adults aged 18–29 reported consulting tarot at least annually, compared with 6% of those aged 50–64 and 3% of those aged 65 or older. Among LGBT adults, 33% reported annual tarot use. These are reported habits, not proof of belief in tarot’s predictive powers.
Belief or entertainment?
Across all three practices combined, 20% of all US adults said their main reason was fun and 10% said it was helpful insights. Those percentages describe all adults, not just tarot users. Only 1% of all adults said they relied a lot on what they learned for major life decisions, with another 5% relying a little.
Frequently asked questions
What percentage of Americans use tarot cards?
11% reported consulting tarot cards at least once a year in Pew’s October 2024 US survey, published in 2025.
Who is most likely to use tarot?
Annual tarot use was reported by about 24% of adults aged 18–29 and 33% of LGBT adults in Pew’s October 2024 survey.
Do people who use tarot actually believe in it?
Using tarot does not necessarily mean believing it predicts the future. Pew’s motivation figures combine tarot, astrology or horoscopes, and fortune tellers; they do not separately measure tarot users’ beliefs.
About this data
Produced by the editorial team at TarotCards.io, home to free tarot readings and astrology guides. Every figure is drawn from a named primary source, listed below, and the page is reviewed twice a year.
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Sources & references
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