Manifestation Statistics UK: 2026 Data on Belief in the Law of Attraction
Table of Contents
Manifestation and the “law of attraction” are as visible in Britain as anywhere in the anglophone world — but, unusually, no major UK pollster has measured belief in manifestation directly. What British surveys do measure are its closest cousins: belief in karma and in positive and negative “energy,” both held by a substantial minority. This guide sets out what is genuinely known, and is transparent about what isn’t.
UK manifestation statistics at a glance
- Manifestation belief itself is not directly polled in the UK — but its nearest measured cousins are widely held. (see note)
- Close to half of Britons believe in positive and negative “vibrations” or energy — 57% of women vs 35% of men. (YouGov, 2022)
- 38–44% of Britons think there is such a thing as good and bad karma. (YouGov, 2022/2025)
- The Secret — the book that popularised the law of attraction — has sold ~30 million copies worldwide, including in the UK. (Dixon et al., 2025)
- Videos tagged #manifestation on TikTok had 34.6 billion views globally by May 2023. (Dixon et al., 2025)
- Peer-reviewed research in comparable populations finds over a third endorse manifestation beliefs. (Dixon et al., 2025, US sample)
Why there’s no direct UK figure
Major British pollsters such as YouGov regularly measure belief in astrology, ghosts, karma and crystal healing, but have not put a direct “do you believe in manifestation / the law of attraction?” question to a representative UK sample. So while manifestation is plainly popular in Britain — visible in bookshops, on TikTok and in the wellness industry — there is no reliable UK belief percentage to quote. We would rather say that plainly than repeat one of the invented figures that circulate online.
The closest measured British beliefs
What British surveys do capture are the beliefs manifestation draws on. YouGov found that close to half of Britons believe in positive and negative “vibrations” or energy — 57% of women against 35% of men — and that 38–44% think there is such a thing as good and bad karma (YouGov, 2022; 2025). Both reflect the “like attracts like” intuition at the heart of the law of attraction, and both show the same steep gender gap seen across British spiritual belief.
Looking for Clarity?
Get a free tarot reading in a safe, supportive space. Ask unlimited questions and receive instant insights tailored to you. Your journey is unique — get the answers you need.
Learn MoreThe reach of “The Secret” and TikTok
Manifestation’s modern popularity traces to Rhonda Byrne’s 2006 book and film The Secret, a global bestseller — around 30 million copies in more than 50 languages — that sold strongly in the UK (Dixon et al., 2025). Online, videos tagged #manifestation on TikTok had been viewed 34.6 billion times globally by May 2023 (Dixon et al., 2025). Peer-reviewed research on comparable anglophone populations — a US study that built a validated Manifestation Scale — found over a third of participants endorsed manifestation beliefs, suggesting the mindset is widespread across similar cultures (Dixon et al., 2025).
Frequently asked questions
What percentage of British people believe in manifestation?
There is no reliable UK figure — manifestation belief hasn’t been directly polled in Britain. Related beliefs are well measured: close to half of Britons believe in positive/negative energy and 38–44% in karma (YouGov).
Is manifestation popular in the UK?
Yes — The Secret sold strongly in the UK as part of its ~30 million global sales, and #manifestation has tens of billions of TikTok views worldwide (Dixon et al., 2025).
Does the law of attraction work?
There is no scientific evidence that it does; it is considered pseudoscience, and research links stronger belief to riskier financial behaviour (Dixon et al., 2025).
About this data
Produced by the editorial team at TarotCards.io, home to free tarot readings and astrology guides. Figures are drawn from named primary sources, listed below; where a direct UK measure does not exist, we say so. Reviewed twice a year.
Related guides
Sources & references
- YouGov UK — “What spiritual beliefs do Britons hold?” (positive/negative vibrations; karma; 2022)
- YouGov UK — “Ghosts? Magic? Do Britons believe in the supernatural?” (karma; 2025)
- Dixon, Hornsey & Hartley — manifestation belief, The Secret and TikTok figures, Personality and Social Psychology Bulletin (2025)
Curious about what lies ahead?
Get a free AI tarot reading and explore guidance designed just for you. Discover the messages the cards have to share and gain insight into your path.
Learn More
