Tarot Card Statistics UK: 2026 Data on Belief in Tarot
Table of Contents
of Britons believe tarot cards can help you understand the past, present or future.
YouGov, 2022
Tarot is a niche but persistent part of Britain’s spiritual landscape — believed in by roughly one in nine adults, and, like almost every alternative belief in the UK, held far more widely by women than men. This guide compiles the verified UK statistics from YouGov’s polling on spiritual and supernatural belief.
UK tarot statistics at a glance
- 11% of Britons believe tarot cards can help you understand the past, present or future. (YouGov, 2022)
- Women are much more likely than men to believe in tarot and nearly every other spiritual practice. (YouGov, 2022)
- Tarot sits alongside other “niche but notable” beliefs — crystal healing (17–19%) and star-sign personality (15%). (YouGov, 2022/2025)
- In the wider supernatural picture, 19% of Britons think magic might be real and 20% that you can communicate with the dead. (YouGov, 2025)
- 38% think there could be truth to karma; women are far more likely to agree (48% vs 28% of men). (YouGov, 2025)
- Astrology is seen as at least probably real by 23% of Britons. (YouGov, 2025)
How many people in the UK believe in tarot?
YouGov’s 2022 survey of British spiritual beliefs found that 11% of Britons are convinced tarot cards can help you understand the past, present or future (YouGov, 2022). That places tarot among the more niche beliefs — below chakras (34%), a spiritual “gift” of second sight (26%) and crystal healing (19%), but still a substantial minority of the adult population.
A gender gap, not an age gap
As with astrology, the strongest divide in British tarot and spiritual belief is gender rather than age. YouGov found women much more likely than men to believe in nearly every spiritual concept tested — including reiki (39% vs 20%), astrology (31% vs 14%) and communicating with the dead (28% vs 13%) — and concluded that gender is a better predictor of how spiritual a Briton is than age (YouGov, 2022; 2025).
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Learn MoreTarot in Britain’s wider spiritual picture
Tarot is one thread in a broad tapestry of “alternative” belief that persists even as traditional religion declines. In YouGov’s 2025 survey, 38% of Britons thought there could be truth to karma, 23% saw astrology as at least probably real, 19% magic, and 17% crystal healing — with women consistently more likely than men to believe in each (YouGov, 2025).
Frequently asked questions
What percentage of British people believe in tarot?
Around 11% of Britons believe tarot cards can help you understand the past, present or future (YouGov, 2022).
Who is most likely to believe in tarot in the UK?
Women. Across nearly every spiritual practice YouGov tests, women are far more likely than men to believe, and gender is a stronger predictor than age.
How does tarot compare with other beliefs in Britain?
It is more niche than chakras (34%) or crystal healing (17–19%), but comparable to belief that a star sign genuinely affects personality (15%) (YouGov).
About this data
Produced by the editorial team at TarotCards.io, home to free tarot readings and astrology guides. Every figure is drawn from a named primary source, listed below, and the page is reviewed twice a year.
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