Psychics, Mediums & Tarot 2025: Complete Statistics, Trends & Market Analysis

The mystical world of psychics, mediums, and tarot readers has fascinated humanity for centuries, and in 2025, interest continues to grow. Many of us have burning questions about psychics, the psychic service industry, and spiritual beliefs as a whole. In response to the limited comprehensive information available online, we’ve compiled this extensive collection of statistics, facts, and trends about the world of fortune-telling, mediumship, and psychic services.

This in-depth analysis will provide you with a clear understanding of where things stand in the psychic industry today. Whether you’re curious about how many people believe in psychic abilities, which demographic groups are most likely to seek spiritual guidance, or how the industry is evolving in our digital age, you’ll find answers backed by solid research and data.

Key Statistics from the Psychic Industry Article

Psychic Consultations & Demographics

• 22% of Americans have consulted a fortune-teller, medium, or psychic
• Women are significantly more likely than men to visit psychics
• 67% of female psychics have consulted another psychic vs. only 13% of male psychics
• The average male client is aged 27-54, while female clients range from 21-60
• 50% of Poland’s population has consulted a fortune-teller at some point

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Belief in Psychic Phenomena

• 41% of Americans believe in psychics
• 62% of U.S. adults believe in at least one “new age” belief
• 21% of Americans believe some people can communicate with the dead
• 24% of Americans believe some people can see into the future
• 45% of Canadians believe people can see into the future
• 35% of people believe they have experienced a personal psychic moment
• 38% believe they have encountered a spirit’s energy
• 70% of Catholics and 72% of Historically Black church members hold at least one spiritual belief

Gender & Age Differences

• 69% of women embrace new age beliefs compared to 55% of men
• 40% of women report psychic experiences vs. 29% of men
• 46% of women report experiencing spirits vs. 30% of men
• Young people (18-24) are the demographic most likely to use horoscopes
• 19% of women check horoscopes monthly or more vs. 15% of men

Market Size & Growth

• 52% increase in U.S. market size since 2005
• Expected to reach $2.2 billion in 2021
• Projected growth to $2.3-2.4 billion by end of 2024
• 2% year-on-year growth rate over past 5 years
• Industry businesses increased by 1.6% and employment by 1.4%
• Current growth rate at 0.5% following pandemic

Market Segments

• General practice: 45% market share
• Mediumship: 25% market share
• Pet psychics: 15% market share
• Spiritual healers: 15% market share

Digital & International Trends

• £27 million annual revenue from tarot/astrology premium rate services in UK
• 43% of French citizens rate “French Tarot” as a favorite card game
• Astrology app spending increased from $12 million to $40 million (2016-2019)
• “Psychic” ranks as 12th most profitable Google keyword, with users spending approx. $44
• Astroline generated $4,500 in Denmark and $4,620 in Norway as a top-10 lifestyle app

Race & Political Differences

• 77% of African Americans hold new age beliefs (highest among racial demographics)
• 69% of Democrats embrace spiritual beliefs vs. 54% of Republicans

Psychic Industry Structure

• No major players hold more than 5% market share
• Most practitioners operate as sole proprietors or small businesses

Spiritual Beliefs Across the Globe

Let’s begin by examining the statistics behind spiritual beliefs worldwide. People throughout history have sought enlightenment and guidance from psychics, mediums, and fortune-tellers. This section explores general attitudes toward psychics, belief systems, and how certain nations embrace spiritual teachings more readily than others.

How Many People Consult Psychics? And Who Are They?

Based on comprehensive research from YouGov, approximately 1 in 5 Americans (22%) report having consulted a fortune-teller, medium, or psychic at some point in their lives. This substantial percentage indicates widespread interest in spiritual guidance despite our increasingly technological society.

Among those who seek psychic services, women are significantly more likely to have visited a psychic or medium than men. This gender disparity appears consistently throughout all the data, suggesting women generally demonstrate greater openness and acceptance of spiritual beliefs.

Female psychics themselves are more likely to seek guidance from fellow practitioners. A striking 67% of surveyed female psychics and tarot readers reported being consulted by another psychic. In contrast, only 13% of male psychics/tarot readers said the same—well below the national average in the United States.

The age demographics of psychic service clients also reveal interesting patterns. The average male who consults a psychic is aged 27-54, while females represent a broader range of psychic seekers, at 21-60 years old on average. Notably, these averages are steadily decreasing, suggesting younger generations are discovering their spiritual side earlier in life than previous generations.

Similar patterns emerge internationally. A 2018 YouGov study in France showed the percentage of French men and women who have consulted a psychic in their lifetime. Approximately one-fifth of French citizens have visited a psychic, with consistently higher participation rates among women—aligning with American survey results.

However, different nations demonstrate vastly different spiritual engagement levels. In Poland, for example, there exists a particularly strong spiritual community. This is partly attributed to Poland’s strongly religious Catholic presence and its historical connection to travelers, who are famous practitioners of psychic arts. According to the Polish Ministry of Education and Science, an impressive 50% of Poland’s population have consulted a fortune-teller at some point—more than double the rate in the United States or France.

How Often Do People Use Psychic Services?

For those who do engage with the spiritual community, how frequently do they seek guidance? A Mobilesquared study in the UK analyzed how often users of tarot and astrology services sought spiritual support.

The research revealed varied engagement patterns:

• A vast majority check in for spiritual support less than once a month
• The bulk of regular users access psychic services 1 to 5 times monthly
• Nearly 400,000 respondents use psychic services several times every week
• Approximately 100,000 people (a smaller but dedicated group) consider daily spiritual guidance essential

These findings indicate that while many people find occasional spiritual consultation sufficient, a significant number incorporate psychic guidance into their regular routines. For the most dedicated believers, daily spiritual connection is as important as other essential daily practices.

Belief in Psychics

While about 22% of Americans have personally consulted a psychic, the overall belief in psychic abilities is much more widespread. According to Pew Research Center data, a substantial 41% of Americans believe in psychics—almost double the number who have actually used psychic services.

Psychics are defined as individuals gifted with special abilities, specifically one or more of these seven psychic capabilities:

1. Clairvoyance – The ability to see things clearly in the mind’s eye or third eye, receiving visions beyond normal perception
2. Clairaudience – The gift of clear hearing, allowing the psychic to “hear” voices and messages from the spirit realm
3. Clairempathy – The ability to sense and feel emotions clearly, not just from living individuals but from spirits as well
4. Clairsentience – An enhanced “gut feeling” or deeply connected sense of intuition that can warn of dangers before others notice them
5. Clairalience – An ability to smell what is being transmitted from the spirit realm, commonly a fragrance or odor associated with a specific entity
6. Clairgustance – The ability to “taste” essences and flavors being transmitted from spirits, normally representing a characteristic or behavior the spirit embodied
7. Clairtangency – Also known as psychometry, the ability to receive spiritual messages by touching or holding an object containing the energy, personality, and history of its owner

New Age Beliefs Across Demographics

In the same study where they measured American belief in psychics, the Pew Research Center investigated U.S. acceptance of several other “new age beliefs.”

The researchers asked respondents about four specific spiritual/psychic concepts:

• Belief in psychic abilities
• Belief in reincarnation
• Belief in astrology
• Belief that physical objects can be endowed with spiritual energy (essentially clairtangency)

First, Pew Research analyzed religious affiliations in relation to these spiritual concepts. The findings revealed that approximately 6 out of 10 U.S. adults (62%) believe in at least one of these new age concepts.

Christians—despite doctrinal positions that might seem contrary to certain psychic practices—often embrace spiritual beliefs. Catholics and members of Historically Black Protestant churches were the two most spiritually receptive Christian denominations, with 70% and 72% of members respectively holding at least one spiritual belief. Catholics also showed the highest percentage specifically believing in psychics among Christian groups.

Among all respondents, those identifying as atheists had the lowest adherence to new age beliefs, though even in this group, some individuals maintained belief in certain spiritual concepts.

The Pew Research Center further broke down the data by gender, age, education level, race, and political affiliation, revealing these patterns:

• Women (69%) are significantly more likely to embrace new age beliefs than men (55%)
• The 50-64 age bracket shows the highest percentage of spiritual believers
• Among racial demographics studied, African Americans (77%) were most likely to hold new age beliefs
• Democrats (69%) are considerably more spiritual than Republicans (54%)

When correlating spiritual identification with new age beliefs, researchers found that those who identify as “spiritual but not religious” were most likely to embrace these concepts. Conversely, individuals identifying as neither religious nor spiritual were most likely to reject new age beliefs altogether.

Belief in Mediums

Mediums represent a specialized type of psychic who focus on receiving messages from the spiritual realm, often connecting clients with deceased loved ones. According to research, approximately 21% of Americans believe some people can communicate with the dead.

People typically consult mediums for various reasons, with grief management being primary. Connecting with a passed loved one can help process grief, alleviate feelings of loss, and address the natural human longing for continued connection.

Mediums provide an opportunity to work through these emotions by facilitating perceived contact with those who have passed on. This experience can bring guidance, confidence, purpose, and emotional balance to clients’ lives. Many consider seeing a medium a form of emotional counseling with potentially therapeutic benefits for those struggling with loss.

Belief in Fortune-tellers

Fortune-tellers represent another specialized psychic category, focusing on predicting future events through various methods including visions, psychic abilities, tarot cards, palm readings, astrology, and other divinatory practices.

Research indicates that while specific techniques like palm reading and tarot cards have somewhat lower public acceptance, overall, approximately 24% of Americans believe some people can see into the future.

North of the border, an Angus Reid Institute survey in Canada reveals significantly higher acceptance rates. When asked, “Do you believe there are psychics who can see into the future?” a remarkable 45% of Canadian respondents answered affirmatively—nearly double the U.S. rate.

For regular clients of fortune-tellers, these services provide reassurance about life decisions, enhanced intuition, greater purpose, awareness of alternative possibilities, and—perhaps most importantly—clarity during confusing life phases.

How Many People Have Had a Psychic Episode?

A psychic episode or occurrence is broadly defined as a personal encounter with spiritual or psychic phenomena. This might include experiencing a spirit, sensing spiritual energy, perceiving someone else’s thoughts or emotions, or experiencing a premonition about future events.

How common are such experiences? A YouGov survey investigated exactly that question, asking respondents if they had experienced either a “psychic moment” (premonition) or felt the presence of a spiritual entity.

The results are striking: more than 35% of people believe they have had a psychic moment at some point in their lives. These experiences are reported more frequently by women (40%) than men (29%), maintaining the gender disparity seen throughout spiritual statistics.

Experiences of spiritual presences were even more common. Approximately 38% of respondents believe they have encountered a spirit’s energy, with women again reporting higher rates (46%) compared to men (30%).

Interestingly, these statistics demonstrate that many people readily identify unusual personal experiences as “psychic” in nature, suggesting that even among those who don’t formally consult psychics, spiritual interpretations of unexplained phenomena remain common.

Belief in Spiritual or Supernatural Events

Spiritual events, phenomena, or theories (however you categorize them) represent experiences or concepts exclusive to spiritual and certain religious worldviews.

While not all supernatural concepts are universally accepted within spiritual communities, tracking their popularity helps identify which spiritual beliefs hold most significance in public consciousness.

Research in the United States and Denmark has investigated which spiritual/supernatural concepts garner most belief. In the U.S., significant percentages of the population believe in various spiritual phenomena—from communication with the dead to astrology—indicating that while many may claim skepticism toward psychics and spiritual practices broadly, substantial numbers believe in at least one spiritual concept.

In Denmark, Aarhus Universitet conducted a similar survey asking which supernatural phenomena people believe in. Their findings showed widespread belief in concepts like spirits and intuition (a form of psychic perception), demonstrating how deeply embedded these ideas remain even in relatively secular European societies.

Popularity of Divination

Divinatory arts (practices that foretell future events) like many psychic practices offer meaningful benefits to practitioners and clients alike. Tarot cards and other divinatory experiences have helped countless individuals navigate difficult life phases, bringing joy, strength, positive intentions, reflection, awareness, hope, and forgiveness.

Despite perceptions in some regions that divinatory arts lack mainstream acceptance, these practices enjoy widespread popularity across many nations.

In France, “French Tarot” ranks as one of the country’s most popular card games. A BVA survey found 43% of French citizens rate it among their favorite card games. While this usage doesn’t always involve psychic readings, the statistic demonstrates tarot’s continued mainstream presence. Originating in 15th-century Italy, tarot cards have maintained cultural relevance throughout central Europe for centuries.

In Japan, divination has been integral to the culture for thousands of years, with various forms of fortune-telling embedded in native Japanese magical traditions. Tarot cards, palm readings, and other divinatory methods enjoy extreme popularity. An NRC survey asked Japanese respondents to select their favorite form of divination, revealing relatively equal preference among different methods, with palm reading slightly favored.

Where Else is Tarot Popular?

Having established tarot’s popularity in Japan and France, where else do tarot cards and readings maintain significant cultural presence?

Analyzing search data reveals regional patterns in tarot interest. Central and southern Europe represent one of the most tarot-engaged regions globally, with particularly high search volumes in France and Spain.

In the Western Hemisphere, Argentina and Chile show the highest tarot search frequencies. Australia and the United States also demonstrate relatively high interest, while parts of eastern Europe and the Middle East maintain significant tarot traditions as well.

Patterns in Horoscope Use

Examining who uses horoscopes and how frequently can provide additional insights into astrological practices globally.

An IFOP study analyzed horoscope user demographics in France, measuring how often various subgroups check their daily horoscope. The gender data reinforces patterns seen throughout spiritual practice statistics: men are substantially less likely to use horoscopes than women.

Women who use horoscopes also consult them more frequently than male counterparts, with approximately 19% of female respondents accessing materials once a month or more, compared to 15% of men. This suggests women not only engage with horoscopes more often but also place greater emphasis on their guidance.

Age-related data reveals some surprising patterns. Unlike general psychic belief statistics that show higher rates among older adults, IFOP’s results demonstrate that young people (18-24) are the demographic most likely to use astrological horoscope charts. This age group also consults horoscopes more frequently than others.

This contradicts popular assumptions that horoscope checking is a daily ritual for most users. Research from YouGov on Swedish horoscope readers provides detailed frequency data, showing that the majority access their horoscope anywhere from twice monthly to twice weekly. This suggests most view horoscopes as occasional spiritual guidance rather than daily necessities.

The Psychic Industry

Having examined patterns in spiritual beliefs and psychic service usage, let’s turn our attention to the psychic industry itself.

This sector encompasses astrology, aura reading, tarot card reading, palm reading, mediumship, and numerous other psychic and supernatural services available to consumers.

We’ll begin by looking at the practitioners themselves—who they are, what they earn, and how many operate in this field.

Psychics, Mediums, and Fortune-Tellers

Psychic service providers have become increasingly mainstream across many nations. Here are key statistics about those offering metaphysical services:

The industry is characterized by its fragmentation—no major players control more than 5% market share. This reflects the traditionally independent nature of psychic practice, with most practitioners operating as sole proprietors based on individual expertise without employees or corporate structures.

In today’s market, psychics typically register as freelancers, sole traders, or small businesses. While celebrity psychics like John Edward or Colin Fry can achieve substantial earnings through television appearances, the average practitioner earns a moderate income. Available data indicates psychics generally work fewer hours than the typical working adult due to higher hourly rates, resulting in annual earnings comparable to average wages despite premium service pricing.

Market Share

Which psychic services generate the most revenue and popularity? This information provides valuable insight for both industry professionals and clients.

General practice represents the largest and most popular psychic service category, commanding 45% market share. This broad classification includes standard psychic readings and consultations covering romantic, personal, or business-related topics such as employment and investment opportunities. Tarot readings, astrology, and miscellaneous psychic services also fall within this category.

Mediumship—specializing in spirit communication—ranks second with 25% market share, somewhat surprising given its mainstream visibility.

Two niche practices complete the market breakdown: pet psychics and spiritual healers each represent 15% market share. While these specialized services command smaller percentages, talented practitioners in these fields can still generate substantial revenues.

Industry Growth

The psychic industry is experiencing remarkable expansion, with psychic services enjoying a 52% increase in U.S. market size since 2005. The market is projected to grow another 2.6% to reach $2.2 billion in 2021 and continue expanding for the foreseeable future.

Projections indicate psychic services will reach between $2.3 billion to $2.4 billion by the end of 2024, reflecting the industry’s continued resurgence over the past decade.

During the past five years, the industry has maintained a steady 2% year-on-year growth rate. The number of active psychic and tarot businesses has increased by 1.6% throughout this period, while employment has risen by 1.4%.

The current growth rate sits at 0.5% following the coronavirus pandemic, though analysts expect rapid acceleration in coming months as in-person services resume.

Market Drivers

Despite widespread economic challenges during COVID-19, psychic services have demonstrated remarkable resilience. What factors explain this performance?

Rising disposable income contributes to the sector’s projected growth over coming years, but current performance primarily reflects the nature of psychic work itself.

The pandemic created unprecedented stress levels—for businesses struggling to survive and families mourning loved ones. This environment increased demand for spiritual guidance and emotional support. Clients sought advice about career changes, business decisions, family fortunes, or connections with deceased loved ones.

The industry successfully transitioned online during social distancing mandates, with practitioners utilizing digital marketplaces and telephone services to maintain operations and minimize revenue losses. Their effective use of social media and electronic communications such as email newsletters has also expanded their reach among younger audiences.

The combination of increased accessibility and heightened demand for spiritual guidance has enabled the psychic industry to experience its strongest performance in years.

Industry research identifies additional growth factors, including general entertainment demand from bars and nightclubs, the substantial size of the industry’s primary demographic (20-60-year-olds), and increasing female participation.

According to IBIS analysis, four key buying sectors and four key selling sectors will drive growth in U.S. psychic services:

Key buying industries:

• Magazine & Periodical Publishing Companies
• Amusement Parks
• Bars & Nightclubs
• General Consumers

Key selling industries:

• Consumer Electronics Stores
• Small Specialty Retail Stores
• Commercial Leasing
• E-Commerce & Online Auctions

The entertainment industry’s continued investment in psychic services post-pandemic and e-commerce’s prominence among sellers indicates expectations that many practitioners will maintain online business models.

Premium Rate Services Generate Substantial Revenue

Many psychics charge customers through premium rate services (PRS)—telephone-based services billed directly to clients’ phone accounts. These pay-per-minute consultation models represent one of the most popular premium service categories available to consumers.

“Tarot or astrology” services rank among the highest-grossing premium rate services in the United Kingdom, generating approximately £27 million revenue annually and ranking as the 9th highest-grossing PRS category in the UK as of 2015.

This data suggests telephone-based psychic services remain highly profitable, though growth expectations are lower compared to internet-based channels.

Online Growth

The digital revolution has created numerous business opportunities across industries. The COVID-19 pandemic accelerated digital transformation trends, with psychic services following this pattern.

Psychic Apps Are Gaining Popularity

Airnow research on lifestyle applications in Nordic countries provides unexpected insights into psychic app popularity.

Across Norway, Finland, and Denmark, similar patterns emerge. In Denmark, “Astrology & Palmistry Coach” and “Astroline” both ranked among the top 10 grossing lifestyle apps. In 2020, Astroline generated $4,500 revenue in Denmark, while the Astrology & Palmistry Coach earned $3,900—ranking 7th and 9th among lifestyle apps respectively.

Norway showed comparable results, with Astroline generating $4,620 and the Astrology & Palmistry coach $2,830, ranking 7th and 10th among lifestyle applications.

Even in Finland, despite lower overall profits due to smaller population size, the Astrology & Palmistry app maintained its position as the 10th leading lifestyle application.

These findings demonstrate growing mainstream acceptance of fortune-telling apps, with multiple applications generating substantial followings. Astrology and palm reading appear to be the most popular digital psychic services, suggesting particular potential in Nordic markets.

More broadly, the data indicates significant market potential for psychic mobile applications generally. For professional psychics, digital platforms represent an important business channel, while clients increasingly embrace the convenience of app-based spiritual guidance.

Psychic App Revenue Growth

Sensor Tower’s research demonstrates how online psychic services have generated increasing profits in recent years, particularly within astrology applications.

The data shows spending increased rapidly between 2016 and 2019, from approximately $12 million to $40 million annually. This trajectory suggests current spending (2021) around $59 million, likely even higher given pandemic-driven digital adoption.

This growth confirms that non-face-to-face psychic services continue gaining popularity while generating substantial revenues. The expansion seen from 2016 through 2019 indicates strong consumer willingness to pay for digital spiritual guidance.

Online Psychic Service Spending

Google AdWords data provides another indicator of consumer spending patterns for online psychic services.

“Psychic” appears as the 12th most profitable keyword on Google, with users spending approximately $44 on products/services after searching this term. This represents significant commercial intent and willingness to pay for psychic services discovered online.

For professional psychics, this data highlights the importance of digital visibility. Establishing strong social media presence and optimized websites can attract valuable customers searching for spiritual guidance online.

Conclusion

We’ve examined everything from public perceptions of psychic services and general spiritual beliefs to detailed psychic industry metrics.

The psychic services sector demonstrates remarkable resilience compared to many industries during challenging economic periods. This performance suggests continued expansion of mainstream psychic services in coming years.

The statistics presented in this comprehensive analysis provide valuable insights for both spiritual practitioners and clients. Whether you’re a professional psychic seeking market understanding or someone interested in spiritual practices, these data points illuminate the current state and future trajectory of the psychic industry in 2025.

From growing digital engagement to sustained belief in spiritual phenomena across demographics, the psychic services world continues evolving while maintaining its fundamental connection to humanity’s eternal questions about purpose, connection, and what lies beyond our immediate perception.